Yas Island Abu Dhabi have collaborated with the famous Kuwaiti duo Miami Band for a second time to show their natural comedic selves. In this collaboration Miami Band re-recorded and made a new rendition of their nostalgic hit Ashou Ashou by rewriting it for Yas Island Abu Dhabi and showing their true selves through their playful pranks around the island.

BRIEF
Create a campaign to attract GCC families to Yas Island during
the summertime.

CHALLENGE
To target GCC families to visit Yas Island Abu Dhabi for the summer how can we collaborate with Miami Band for a second time?

BACKGROUND
As people grow older there’s the common phrase of ‘I don’t want to grow up’ – however on Yas Island fun has no age.