Warner Bros. World Abu Dhabi X Etihad Airways
Agency: Momentum DXB
Client: Warner Bros. World Abu Dhabi + Etihad Airways
Senior Art Director: Carine Abu Joude
Art Director: Yasmina Khorma
Senior Copy Writer: Amira Rahme
Copy Writer: Chloe Singh
Warner Bros. World Yas Island, Abu Dhabi, has extended its partnership with Etihad Airways by launching the world’s first Warner Bros. World-branded aircraft, revealed on July 25. The Boeing 787-10 Dreamliner features Warner Bros. characters, including Looney Tunes and DC Super Heroes, adorning the plane. The collaboration marks Warner Bros. World’s largest to date. Young passengers on Etihad’s long-haul flights will receive themed kids' packs, while infants will get DC Super Hero blankets. Additionally, Warner Bros. World will open a branded children’s lounge at Abu Dhabi’s Zayed International Airport.
BRIEF
Create a campaign to attract international families to travel to Abu Dhabi and to fly with Etihad Airlines with their Warner Bros. World wrapped airplane.
CHALLENGE
To target families from the UK, USA, India and GCC to visit Warner Bros. World Abu Dhabi while showcasing the WBW wrapped Etihad plane.
BACKGROUND
Etihad Airways has collaborated with Warner Bros. World Abu Dhabi to create a kit for their VI Little Ps while they fly on the first ever Warner Bros. World wrapped plane.
Airplane Wrap Reveal
We created the first Warner Bros. World wrapped airplane, by collaborating with Etihad Airways. We utilized Warner Bros. iconic DC Universe Superheroes on one side, and then the other side with the Looney Tunes to create a cohesive design, along with Etihad Airways branding.