Takumi Lifestyle

Art direction and graphic design for Lexus’ April 2020 social media content. Inspired by an ancient Japanese artisan craftsmanship.

Promoting people to focus on themselves while relating this to the craft of Lexus automotive vehicles. This was produced while on lockdown during the Corona pandemic.

Agency: Wunderman Thompson

Art Director: Yasmina Khorma

Copy Writer: Dina Bokai

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Lexus October 2021 Content