EcoClean, a new and improved laundry detergent brand is about to launch, and coming from the well-known and respected Jordanian manufacturer GIG: Giant industrial Group, we needed to show that it is powerful on almost every stain. at first direct marketing to highly influential people in the Jordanian market then launching it to the public.

The Staincyclopedia! We searched for, identified, and tested the most common and hardest-wearing stains out there and compiled them in a handmade, interactive, informative, pun-filled book that’s half information, half real-life stains. Each stain comes with a name, story, step-by-step removal guide, and a piece of real stained fabric that people can cut and try washing by following the instructions provided.

Caples Bronze Award | London, England – GIG’s Staincyclopedia: Direct | 2022

Caples Awards Shortlists | London, England – 2 for GIG’s Staincyclopedia | 2022

Dubai Lynx Print & Publishing Shortlist – GIG’s Staincyclopedia | 2022

Agency: Wunderman Thompson

Senior Art Director: Raya Abu Jaber

Art Director: Yasmina Khorma

Copy Writer: Jude Batayneh